Ladue Horton Watkins High School

Ladue DECA Recognized for Outstanding School-Based Enterprise (SBE)

The Ram Shack, the school-based enterprise at Ladue Horton Watkins High School, is among the 246 school-based enterprises nationwide achieving Gold Level Certification for the 2020-2021 school year and will be recognized during DECA’s Virtual International Career Development Conference in April.

A school-based enterprise (SBE) is an entrepreneurial operation in a school setting that provides goods and services to meet the needs of the market.

SBEs are managed and operated by students as hands-on learning laboratories that integrate National Curriculum Standards in marketing, finance, hospitality, and management.

The Ladue DECA members who contributed to the certification are:

Lauren Becker (12), Emily Berry (12), Avery Bespalko (12), Audrey Christner (12), Grace Claney (12), Ethan Deutsch (12), Tyler Deutsch (12), Jackson Diblasi (11), Mary Dieckhaus (12), Maria Dolan (11), Raegan Helm (11), Teo Kefalov (12), Franklin Liu (12), Claire Long (12), Aidan Oiknine (12), Kiernan Patton-Yarbrough (12), Lily Rich (12), Jordan Samson (12), Annabella Seeger (12), Kacy Spratt (11) and Alexander Ye (12), with the assistance of their DECA chapter advisor Jessica Kennedy.

“DECA’s School-based Enterprise Certification Program is a rigorous process designed to help DECA members demonstrate their classroom learning in a practical, learning laboratory, and then translate that into meaningful outcomes,” said Christopher Young, CAE, Chief Program Officer at DECA Inc.

DECA’s School-based Enterprise Certification Program provides recognition for outstanding achievement by school-based enterprises and motivates SBEs to strive for excellence and growth.

SBEs can be certified at three levels: bronze, silver, or gold.

In order to apply for the certification, SBEs must submit extensive documentation that explains how the SBE demonstrates the practice of various marketing and retail standards.

A review committee evaluates the documentation to determine which level of certification has been achieved.

DECA is a career and technical student organization that prepares emerging leaders and entrepreneurs who are interested in careers in marketing, finance, hospitality, and management.

For more information about DECA, visit

Click here to visit the Ram Shack’s online store.